Two things that seem to have nothing to do with each other, right? In fact, one can argue that one is a complete contradiction of the other.
The country where I have the most visits is the Philippines, which means I am right on target with my goal. Interesting to see that the next four countries that comprise the most visits are those where Jivamukti Centers exist. I could make an educated guess that these visitors are a captured audience because they are themselves Jivamukti Yoga teachers and practitioners. The pie chart shows how people land on my website. The sources referral, direct, and search counts do not vary significantly. Referral means third party links such as Facebook posts, Twitter links, or anything else that may come from other social media or websites. Direct means people have typed in the website directly or bookmarked it in their browsers. Search means they came to the site via Google, Yahoo or other search engines. I could drill down to the level of detail for each source but since search engine traffic is the source where I may have the least control of, I am just going to go ahead and look at that. This table shows which search terms or keywords people use to get to the site. The top result showing "not provided" means that they came through the site either by typing my website address directly, clicking on a previous bookmark, or through third party site referrals. The next two keywords "yoga + manila reviews" and "yoga classes in manila" seem to indicate that these are people still looking around for yoga classes, checking out reviews and schedules and weighing their options. They have not narrowed down the particular style of yoga they are interested in, and it is this segment of the audience that is fulfilling my goal of increasing awareness for Jivamukti. The next keyword "manila jiva" implies that these are people who have already heard of me through others or received my business card. It is safe to conclude this mainly because this is a brand or alias or identity that I chose based on what I perceive as easy recall. The next keyword, my full name, shows that these are people who already know me. It is probable that we already met. They might have already taken my classes. Then we drill down and see that "manilajiva" appears again, this time with no space between the two words. It shows that the branding is more effective than I originally thought. Had I stopped analyzing data very early on, I may come to a different conclusion.
Because the About page is a static one, let me skip to the Jivamukti Yoga in Manila section and see how visitors click on the sub-sections. Note that this does not represent the total of the site. It shows only data from when they already reach the section. The highest clicks are on studios and schedules, next one being the free classes, and then the general descriptions page. If I want to know if the way I name the titles accurately describe what visitors expect, I can check the bounce rate (when visitors click the page and immediately leave) or time spent for each page. The total average time on site being more than 30 minutes shows that I am reaching out to visitors who actually want to read the site. It means my keyword selections, page titles, and blog titles accurately represent the content, such that when visitors reach the site, they decide to stay and read on.
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